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Life Insurance Direct Marketing Association (LIDMA) Announces Lincoln Financial Group as Innovation Award Winner

LIDMA President Jan Pinney declares end of successful conference; sets Disney's Grand Californian Hotel and Spa as site of October 13-15, 2019 Fall Meeting and Business Showcase

Life Insurance Direct Marketing Association (LIDMA) Announces Lincoln Financial Group as Innovation Award Winner

ATLANTA, Oct. 25, 2018 /PRNewswire/ -- The Life Insurance Direct Marketing Association (LIDMA) has announced the successful conclusion of its 2018 Fall Meeting & Business Showcase in New Orleans and has additionally announces the winners of its Vision Award, its Innovation Award and two Seals of Approval.

LIDMA president, R. Jan Pinney, CLU, ChFC, CPCU, chief executive officer of Pinney Insurance, remarked, "LIDMA's purpose is to find new ways to better serve life insurance shoppers by enhancing the buying experience in terms of making processes easier and faster so that more families can become properly insured at the best possible price.  New innovations hold the key to achieving these advancements."

Lincoln Financial Wins 2018 LIDMA Innovation Award

Lincoln Financial Group Logo

LIDMA's Innovation Award recognizes technological and procedural enhancements that are having positive outcomes within the life insurance direct marketing channel. 

Pinney, stated "The "Innovation Award" program was inspired by LIDMA's eProcess improvement initiatives which have been developed and are continually updated by LIDMA-affiliated insurers, service vendors, attorneys, and marketers.  eProcess can improve the buying and fulfilment experience for life insurance shoppers."

"A panel of judges comprised of Founding members of LIDMA and InsureTech  independently submitted votes on finalists for the award and we're thrilled to announce Lincoln Financial Group's life insurance Tele App and Scheduling Tool was the winner," stated Pinney.

Finalists for the 2018 Innovation Award included APPS/Portamedic, EMSI and Applicint; ExamOne; Jornaya, Lincoln Financial Group; Motorists Insurance Group; and Paperless Solutions Group.


LIDMA is the primary association dedicated to supporting businesses and professionals active in direct sales of life insurance products to consumers – the fastest growing sales segment in the life insurance industry.  The LIDMA "Seal of Approval," developed by affiliated carriers, vendors, attorneys, and producers demonstrating compliance with articulated process requirements around e-Delivery, e-Signature and Voice Signature, has become a standard-bearer for a consistent approach to process improvement and positioned LIDMA as the leading life insurance organization in e-Process initiatives The not-for-profit organization is committed to helping members protect more families while boosting their revenues and reducing costs.  For more information, visit